We were recently knocking back the remains from our commuter mugs while setting up for a morning shoot, hashing out how we envisioned the student talent interacting with the typography in the TV spot. The energy was dynamic between the four of us and each was warming to the images pinging around in our heads.
As we bandied around the different approaches, Mark, from Orangetree Productions offhandedly mentioned how one designer treated Conan Obrien’s NBC sign-off speech several months ago.
I realize that Great Works Wednesday is meant to offer something to your Hump Day beyond advertising, marketing, design and media. But bear with me; this is not just some rote bit about a designer killing thousands of hours on a pet love.
This is about a person, Jacob Gilbreath, NOT accepting a good-bye address assignment as simply another sign-off from a defrocked star. I don’t know the back-story or how Gilbreath came onto this project, because obviously there was some deep pre-planning put into it. But the point is, he refused to simply look at Obrien’s good-bye speech through the same trusty, rusty filters.
Because that’s how humans are programmed, right? Find your pattern and hope to God nothing tweaks the routine. What’s your morning pattern? Mine’s like a Katy Perry pop song, a gratefully predictable practice of the same old boring steps.
But through Conan’s sayonara, Gilbreath provided me a much-needed reminder that you can always, always tackle life’s mundane moments differently. I need to remind myself to go out of my way and consider the different approach.
I know I’ll find a little more wonder in life and work by occasionally abandoning the routine and tackling something so mundane as a goodbye speech differently.
Have a great Wednesday.
About Great Works Wednesday
These are blog posts that shine a light on those people, places, institutions and organizations that do wonderful work. It’s a step outside of the daily marketing and advertising worlds that many of us occupy, and calls attention to the outstanding thinking that may inspire or help you see things in a different light. It is an online salute to the power of great works. Click here to see Ding's Great Works.