Overview:

http://camelotpartyrentals.biz/

For 20 years, Camelot Party Rentals has been the go-to source for special events and party rentals in the Reno/Lake Tahoe regions. Before joining forces with Ding Communications to develop a television campaign, their business was primarily referral and word-of-mouth driven. Camelot was looking to expand their reach and awareness, especially when it came to an increasingly competitive wedding marketplace.

Goals:

• Increase awareness of Camelot with females 18-35
• Drive new calls for wedding and event services
• Retain current customers by keeping Camelot top-of-mind
• Support Camelot’s marketing efforts at wedding and bridal fairs

Outcomes:

Ding developed a television commercial for Camelot that ran for four weeks during February and March over local network stations. The response was extremely positive. So much so that the company opted to increase the time between airings so they could ably manage incoming orders, while saving media dollars. Finally, it’s important to note that for the first time, customers referenced the television spot – versus word of mouth – when asked how they’d heard of Camelot.