Tag Archives: Thinkings

Great Works Wednesday: Funny TV Ads Will Sell, But Only If They’re Smart n’ Funny

Posted on January 10, 2013 by Greg Fine

So what manner of advertising alchemy works best at recall and action in your TV commercials? Funny but smart seem to be the magical mixture, according to a summary report released by Marketing Charts (great blog – subscribe here ) … Continue reading →

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Great Works Wednesday: Credit Unions Are Realizing Now Is Their Time. Finally.

Posted on November 29, 2012 by Greg Fine

My spidey sense is picking up a positive economic indicator. And I boldly offer this while possessing the most basic 101-level economics course in my educational background. Here’s what my gut says. I recently attended the California/Nevada League of Credit … Continue reading →

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Great Works Wednesday: Brad’s way with rust

Posted on May 16, 2012 by Greg Fine

Brad Walton and I worked for the same advertising agency many years ago. He was one of the graphic designers on staff and I was the copywriter. The agency itself was a dysfunctional mess of ego and assholism. Us worker … Continue reading →

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Great Works Wednesday: A Blog to Live by, “1001 Rules for My Unborn Son”

Posted on April 25, 2012 by Colie McManus

Some days I truly believe that all of the great sayings have already been written and the challenge is not writing new life rules, but recounting the appropriate rule when it is needed. Being able to simplify lessons, feelings, and … Continue reading →

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Great Works Wednesdays: More than Music: Radiohead at Coachella 2012

Posted on April 18, 2012 by Colie McManus

I sit at my desk today recounting a weekend of incredible sights and sounds. I attended my first Coachella Music Festival and I will never be the same again. I keep trying to convince myself today to simply be happy … Continue reading →

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Great Works Wednesday: Joe Goes with the Grandmas

Posted on March 28, 2012 by Greg Fine

My reason for venturing into advertising was singular: it’s a job that celebrates thinking. Along every step of the process, in order for advertising to work as intended, there has to be deep reasoning and unrestrained “what if…?” Done with … Continue reading →

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