Tag Archives: campaign

“What the hell are you showing me…?” First and foremost, advertising and design are businesses of understanding and conveying context.

Posted on October 24, 2012 by Greg Fine

The challenge we face every time we walk in to the client’s office on Presentation Day is to provide context. Ninety percent of our job is to help our client move from their current point of reference and usher them … Continue reading →

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Great Works Wednesday: Short-term stick-in-the-eye advertising says a lot more about your weaknesses than it does your competitor’s

Posted on September 26, 2012 by Greg Fine

Apple and Samsung are locked in a bloody death cage match-up that is nothing short of amazing. Amazing in the sheer capitalistic animosity that each company is revealing toward the other. For evidence, I submit Samsung’s latest TV spots, which … Continue reading →

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ECS Lands an ACE Award for Greater Nevada Credit Union and Ding Communications

Posted on July 9, 2012 by Colie McManus

July 9, 2012 – Greater Nevada Credit Union, a Ding Communications, Inc. client, was named a 2012 ACE Award winner at the Reno-Tahoe American Marketing Association’s annual awards ceremony. The credit union won for its :30 “Embarrassing Car Syndrome” TV … Continue reading →

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Arby’s Suffering from Advertising Copycat Syndrome?

Posted on March 13, 2012 by Colie McManus

Suffering from “BNAABOCCSMAU?” or “Big National Ad Agency Borrowed Our Commercial Concept Six Months After Us” Syndrome? No? Well, could you fault us at Ding Communications if we were a bit surprised to see how Arby’s is pitching their Reuben … Continue reading →

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Explicatives About the Cost of Advertising

Posted on February 20, 2012 by Greg Fine

On February 20th, the Northern Nevada Business Weekly will run an issued called, “How to Pick an Advertising Agency.”  The editor asked if I would write an article regarding the issue of cost in advertising.  How much does a business … Continue reading →

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Wrong Size Car Ad Campaign Finds Buyers, Racks Up Awards for Reno Ad Agency

Posted on June 2, 2011 by Greg Fine

RENO, Nev. – May 26, 2011 – The premise of the advertising campaign was simple: acknowledge the weariness of those who have been stuck driving vehicles that not longer fit their lives. Then present Greater Nevada Credit Union as the … Continue reading →

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