Embarrassing Car Campaign Substantially Helps Greater Nevada Credit Union Grow Q2 Auto Loans.
Ron Willard, vp marketing for Ding client Greater Nevada Credit Union was recently quoted in a news article that GNCU booked nearly $8.5 million in automobile loans during the second quarter. The story, which appeared in Credit Union Journal (apologies upfront for the registration form to read the complete article) also stated that the credit union has enjoyed a 222% growth over the same period from the previous year.
This was a serendipitous piece of news, considering the impressive surge came while the Embarrassing Car auto lending campaign was in full swing.
The embarrassing campaign also introduced the Laughing Gas Photo Contest, a new component to Greater Nevada’s media mix. Utilizing a contest platform from Wildfire and promoted through Facebook, Laughing Gas received nearly 1,300 votes for the various user-submitted photo entries. Not bad considering this was the credit union’s first substantial foray into the social media marketing pool.The photos were quite entertaining. The winning entry revealed two contestants sporting the campaign’s iconic schnoz glasses while soaring down Disneyland’s Space Mountain ride. That’s an engaged contestant.
Meanwhile, Embarrassing Car is registering with vehicle owners who have grown weary of their tired cars, trucks, SUV’s and minivans. If you find yourself in that category, take Greater Nevada Credit Union for an auto loan test spin.
If you’re looking to jump-start your credit union’s auto lending, please contact us. We’re confident we can help.
About Greg Fine
As a principal, creative director and head of business development for Ding Communications, Greg is responsible for shaping and forming the advertising and marketing for an array of clients. Those businesses include prominent financial institutions and money advisors; large and small medical practices and care facilities; regional tourism and hospitality bureaus; commercial and residential real estate and title firms; and a host of non-profits. A native Nevadan and graduate of the University of Nevada, Reno (BA Journalism), his focus has always been marketing centric. Leading up to the opening of Ding Communications, he freelanced for several prominent regional advertising agencies. Prior to that, he was a copywriter for the San Francisco Chronicle/SF Examiner marketing department; and served as publicist for both the Reno-Sparks Convention & Visitors Authority and Harrah's Lake Tahoe. Greg's two daughters have been responsible for his hair loss, but he accepts that. And his wife, Shelli,
manages the firm's financial reins. In off-duty hours, Greg rides his mountain bike around the hundreds of miles of single track surrounding Reno and Lake Tahoe. Winter finds him wandering the same mountains, but on skis. He is a founding
member and actively involved in the K-8 Wellness Initiative, an all-volunteer committee dedicated to helping Washoe County Schools foster and adopt daily physical education and nutritional practices for its students to prevent obesity. He
serves in advisory role to Keep Truckee Meadows Beautiful, an organization dedicated to making the Truckee Meadows "America's Cleanest Community." And finally, he sits on the board for the Girl Scouts of the Sierra Nevada.
