July 9, 2012 – Greater Nevada Credit Union, a Ding Communications, Inc. client, was named a 2012 ACE Award winner at the Reno-Tahoe American Marketing Association’s annual awards ceremony. The credit union won for its :30 “Embarrassing Car Syndrome” TV commercial. The ACE Awards acknowledge the area’s best marketing for the past year.
The spot, created and produced by Ding, was part of an overall campaign to grow the credit union’s automotive-lending business. The campaign helped achieve the goal. Year-to-date figures showed that Greater Nevada’s auto lending increased from $1.58 million in Nov. 2010, to $4.1 million by Nov. 2011.
“This campaign did everything it was supposed to do,” said Greg Fine, a principal at Ding. “It clearly tickled a sensitive spot among the car-buying target, while positioning Greater Nevada as the loal lender that will help buyers get a car that doesn’t embarrass them.”
This year’s ACE Awards were judged by an AMA chapter from North Carolina. Awards were also presented for web and digital design, print advertising, public relations, cause marketing and overall integrated campaign.
In addition to television, the ECS the campaign included print, outdoor, pay per click and online display banners, in-branch collateral and email marketing. Click here to see the complete campaign.
About Colie McManus
As Director of Account Services, Colie McManus is responsible for all client management at Ding Communications. She strives to integrate strategy and creativity into every project, for every client. She makes a point of thoroughly understanding your goals and then translates them into her goals. Colie graduated from the University of Nevada, Reno with a B.A. in Journalism, concentrating on advertising with a marketing minor. Her career to date has provided her experience in nearly every facet of the industry, from media buying and market research to creative development and copywriting, public relations, strategic planning, marketing and of course, account management. She has managed successful marketing campaigns and creative development for some of northern Nevada's most high-profile businesses, including University of Nevada Athletics, Lexus of Reno, Renown Health, Western Nevada Supply, Whittemore Peterson Institute, ACE High School and the Boys & Girls Club of Truckee Meadows. Colie is a certified account executive of Second Wind LTD. (a national advertising consulting agency). Yup, this girl is quick on her feet - and we mean that figuratively and literally. She has played soccer all her life and continues to play year-round in women's and coed soccer leagues. She loves to be active and is lovingly referred to as "Sergeant Colie" by her family and friends, mostly because of her part-time gig as a fitness instructor, specializing in boot camp classes. She loves peanut butter and jelly sandwiches, her family, snowboarding, the New York Giants, her handsome mutt Bodie, and she believes that the best way to spend money is on concert tickets and shoes.
