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- Embarrassing Car Syndrome Auto Lending Campaign Helps Double November Revenue
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Category Archives: Pearls
“It’s JUST An Ad, for God’s Sake…!” and Other Heartfelt Expletives About the Cost of Advertising
On February 20th, the Northern Nevada Business Weekly will run an issued called, “How to Pick an Advertising Agency.” The editor asked if I would write an article regarding the issue of cost in advertising. How much does a business … Continue reading
Posted in creativity, Greg Fine, marketing, News, Pearls, results, target audience
Tagged advertising, campaign, cost effective, creativity, graphic design, marketing, results
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Embarrassing Car Syndrome Auto Lending Campaign Helps Double November Revenue
Greater Nevada Credit Union recently shared a few results following the break of the Embarrassing Car Syndrome advertising campaign. (You can see the TV spot here.) The goal of the marketing push is to build awareness of Greater Nevada’s positive … Continue reading
Posted in branding, campaign, creativity, credit union, Financial, Greg Fine, marketing, Pearls, results, strategy, target audience
Tagged advertising, auto lending, credit union, Greater Nevada Credit Union, Greg Fine, results
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Effective Advertising Has First-Kiss Qualities, or Forget About It
NPR posted a story a while ago about how humans perceive time slipping by faster as they age. In effect, as we grow older, experiences aren’t as fresh and thereby aren’t as memorable. Robert Krulwich, the NPR reporter, used the … Continue reading
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When Marketers Behave Like Graffiti Artists
For the sake of discussion, overlook the vandalism aspect and slip into the skin of a graffiti artist to see the world through his or her eyes. As a marketer, you might be able to gain a street-smart perspective for … Continue reading
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