Category Archives: Pearls

“It’s JUST An Ad, for God’s Sake…!” and Other Heartfelt Expletives About the Cost of Advertising

Posted on February 20, 2012 by Greg Fine

On February 20th, the Northern Nevada Business Weekly will run an issued called, “How to Pick an Advertising Agency.”  The editor asked if I would write an article regarding the issue of cost in advertising.  How much does a business … Continue reading →

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On Finding the Right Music Bed for a Radio Spot About the Benefits of Concrete

Posted on February 7, 2012 by Greg Fine

We wrapped up production on a radio spot that argues the benefits of pouring concrete for our area’s roadways (hear it here). It broke yesterday (2/7/12) and is airing across several well-listened regional radio stations. When we presented the concept … Continue reading →

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Embarrassing Car Syndrome Auto Lending Campaign Helps Double November Revenue

Posted on January 7, 2012 by Greg Fine

Greater Nevada Credit Union recently shared a few results following the break of the Embarrassing Car Syndrome advertising campaign. (You can see the TV spot here.) The goal of the marketing push is to build awareness of Greater Nevada’s positive … Continue reading →

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What a Difference a Cup Makes

Posted on December 30, 2011 by ColieMcManus

Instant fulfillment. That’s what I always get drinking my latte from the cheery red Starbucks holiday cup. This cup o’ comfort makes me feel as though I’m drinking in Christmas with every tasty sip, despite the fact it’s been as … Continue reading →

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Suffering From ECS? Greater Nevada Credit Union Has A Cure for Clunker Disease

Posted on October 20, 2011 by ColieMcManus

Today (10/20/11) marks the premier of our client Greater Nevada Credit Union’s new TV spot titled “Embarrassing Car Syndrome.” The aim of the :30 spot is to emphasize the fact that you don’t have to suffer with a car that … Continue reading →

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It’s Still Rock ‘n Roll

Posted on June 11, 2011 by Greg Fine

This evening my daughter flips her tassel as she transforms from high schooler into a fledgling college frosh. My wife and I were discussing the upcoming graduation ceremony and party when, of course, we drifted back to our respective graduations … Continue reading →

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Effective Advertising Has First-Kiss Qualities, or Forget About It

Posted on June 10, 2011 by Greg Fine

NPR posted a story a while ago about how humans perceive time slipping by faster as they age. In effect, as we grow older, experiences aren’t as fresh and thereby aren’t as memorable. Robert Krulwich, the NPR reporter, used the … Continue reading →

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When Marketers Behave Like Graffiti Artists

Posted on June 10, 2011 by Greg Fine

For the sake of discussion, overlook the vandalism aspect and slip into the skin of a graffiti artist to see the world through his or her eyes. As a marketer, you might be able to gain a street-smart perspective for … Continue reading →

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Leave Room for the Magic

Posted on June 10, 2011 by Greg Fine

My friend Stan said leave room for the magic. Stan’s a gifted art director, creative director and advertising savant. He’s been of great inspiration to our agency and always drags a truckload of ideas to every meeting, whether it’s a … Continue reading →

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