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- Great Works Wednesday: Carpet Cleaning to Ad Scheming
- Great Works Wednesday: Nothing To Be Gained By Building Your Brand On Another’s Plight
- Ding Communications wins National Award
- Great Works Wednesday: TED’ll Make You Better
- Great Works Wednesday: Funny TV Ads Will Sell, But Only If They’re Smart n’ Funny
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Category Archives: Greg Fine
Great Works Wednesday: Nothing To Be Gained By Building Your Brand On Another’s Plight
Preamble: The following is an op-ed piece I wrote about how credit unions should consider their marketing and advertising progress. But in hindsight, I realize it’s best marketing practices for any progressive company or organization. Great Works Wednesday: There Is … Continue reading →
Posted in branding, credit union, Great Work, Greg Fine, marketing, Pearls, strategy
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Ding Communications wins National Award
For Immediate Release Contact: Greg Fine, Ding Communications, Inc. greg@dingthinking.com (775) 786-3464 x. 1# A Diamond is a Bell’s Best Friend Credit Union National Association (CUNA)Pins a Diamond Award on Ding Communications, Inc. for Greater Nevada Credit Union Advertising Campaign … Continue reading →
Posted in Awards, branding, credit union, Ding Thinking, Greg Fine, News, results, strategy
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Great Works Wednesday: Funny TV Ads Will Sell, But Only If They’re Smart n’ Funny
So what manner of advertising alchemy works best at recall and action in your TV commercials? Funny but smart seem to be the magical mixture, according to a summary report released by Marketing Charts (great blog – subscribe here ) … Continue reading →
Posted in branding, campaign, creativity, Ding Thinking, Great Work, Greg Fine, Pearls, results
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Tagged advertising, Ding Communications, Great Works Wednesdays, Greg Fine, Thinkings
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Great Works Wednesday: Credit Unions Are Realizing Now Is Their Time. Finally.
My spidey sense is picking up a positive economic indicator. And I boldly offer this while possessing the most basic 101-level economics course in my educational background. Here’s what my gut says. I recently attended the California/Nevada League of Credit … Continue reading →
Posted in credit union, Ding Thinking, Financial, Great Work, Greg Fine, Pearls
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Tagged banks, credit union, Ding Communications, Great Works Wednesdays, Greg Fine, Thinkings
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“What the hell are you showing me…?” First and foremost, advertising and design are businesses of understanding and conveying context.
The challenge we face every time we walk in to the client’s office on Presentation Day is to provide context. Ninety percent of our job is to help our client move from their current point of reference and usher them … Continue reading →
Posted in creativity, Ding Thinking, Great Work, Greg Fine, marketing, Pearls
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Tagged advertising, campaign, concepts, Great Works Wednesdays, Greg Fine, marketing, Saul Bass
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Great Works Wednesday: Short-term stick-in-the-eye advertising says a lot more about your weaknesses than it does your competitor’s
Apple and Samsung are locked in a bloody death cage match-up that is nothing short of amazing. Amazing in the sheer capitalistic animosity that each company is revealing toward the other. For evidence, I submit Samsung’s latest TV spots, which … Continue reading →
Posted in branding, campaign, creativity, Ding Thinking, Great Work, Greg Fine, marketing, News, Pearls
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Tagged advertising, campaign, concepts, creativity, Great Works Wednesdays, Greg Fine, marketing
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Great Works Wednesday: ARAMARK goes off menu for all the right reasons
The following Great Works exemplifies a company that is looking beyond its established mission to “do the right thing.” If you have any thoughts, I’d like to hear them. Colie and I sit on an ad hoc committee that is … Continue reading →
Posted in Ding Thinking, Education, Great Work, Greg Fine, Health, Pearls, Youth wellness
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Tagged kids, nutrition, obesity, PE, schools, wellness
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Great Works Wednesday: Kiss Your Billables Goodbye
I’m fairly certain it’s not in your best interest to dive in to this week’s Great Works Wednesday post. If you earn your keep by billing hourly, or have a “this afternoon or else” deadline, set this aside for a … Continue reading →
Posted in creativity, Ding Thinking, Greg Fine, Pearls
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Tagged creativity, perspective, time killer, Typography
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Great Works Wednesday: A Head Full of Potential
I came across a story about a group of mountain bikers in SoCal. They’re blind. Not just visually impaired. But they ride their bikes without any vision whatsoever. They don’t rely upon guide dogs. They don’t follow sighted leaders. They … Continue reading →
Posted in Ding Thinking, Great Work, Greg Fine, Nonprofit, Pearls
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Tagged Great Works Wednesdays, Greg Fine
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NORTHERN NEVADA EXECUTIVE COUNCIL WELCOMES GREG FINE OF DING COMMUNICATIONS, INC.
Greg Fine, principal of Ding Communications, Inc., was recently named a new member of the Northern Nevada Executive Council. NNEC is comprised of executives from across the northern Nevada business spectrum. Each executive heads a primary industry category, with Fine … Continue reading →