About Greg Fine
As a principal, creative director and head of business development for Ding Communications, Greg is responsible for shaping and forming the advertising and marketing for an array of clients. Those businesses include prominent financial institutions and money advisors; large and small medical practices and care facilities; regional tourism and hospitality bureaus; commercial and residential real estate and title firms; and a host of non-profits. A native Nevadan and graduate of the University of Nevada, Reno (BA Journalism), his focus has always been marketing centric. Leading up to the opening of Ding Communications, he freelanced for several prominent regional advertising agencies. Prior to that, he was a copywriter for the San Francisco Chronicle/SF Examiner marketing department; and served as publicist for both the Reno-Sparks Convention & Visitors Authority and Harrah's Lake Tahoe. Greg's two daughters have been responsible for his hair loss, but he accepts that. And his wife, Shelli,
manages the firm's financial reins. In off-duty hours, Greg rides his mountain bike around the hundreds of miles of single track surrounding Reno and Lake Tahoe. Winter finds him wandering the same mountains, but on skis. He is a founding
member and actively involved in the K-8 Wellness Initiative, an all-volunteer committee dedicated to helping Washoe County Schools foster and adopt daily physical education and nutritional practices for its students to prevent obesity. He
serves in advisory role to Keep Truckee Meadows Beautiful, an organization dedicated to making the Truckee Meadows "America's Cleanest Community." And finally, he sits on the board for the Girl Scouts of the Sierra Nevada.
Brad Walton and I worked for the same advertising agency many years ago. He was one of the graphic designers on staff and I was the copywriter. The agency itself was a dysfunctional mess of ego and assholism. Us worker … Continue reading →
I had the opportunity to spend several consecutive Saturdays volunteering at a place called the Reno Bike Project. In Reno’s grittier part of town, it’s one of the many businesses redefining 4th Street for the better. RBP has been around … Continue reading →
We were recently knocking back the remains from our commuter mugs while setting up for a morning shoot, hashing out how we envisioned the student talent interacting with the typography in the TV spot. The energy was dynamic between the … Continue reading →
My reason for venturing into advertising was singular: it’s a job that celebrates thinking. Along every step of the process, in order for advertising to work as intended, there has to be deep reasoning and unrestrained “what if…?” Done with … Continue reading →
On February 20th, the Northern Nevada Business Weekly will run an issued called, “How to Pick an Advertising Agency.” The editor asked if I would write an article regarding the issue of cost in advertising. How much does a business … Continue reading →
Posted in creativity, Greg Fine, marketing, News, Pearls, results, target audience
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Tagged advertising, campaign, cost effective, creativity, graphic design, marketing, results
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We wrapped up production on a radio spot that argues the benefits of pouring concrete for our area’s roadways (hear it here). It broke yesterday (2/7/12) and is airing across several well-listened regional radio stations. When we presented the concept … Continue reading →
PRESS RELEASE FOR IMMEDIATE RELEASE Editorial Contact: Greg Fine 775-786-3464, ext. 1# Sierra Nevada Concrete Association Adds Ding Communications to the Mix RENO, Nev. – Feb. 7, 2012 – The benefits of a concrete-constructed roadway are substantial to both types … Continue reading →
Greater Nevada Credit Union recently shared a few results following the break of the Embarrassing Car Syndrome advertising campaign. (You can see the TV spot here.) The goal of the marketing push is to build awareness of Greater Nevada’s positive … Continue reading →
Posted in branding, campaign, creativity, credit union, Financial, Greg Fine, marketing, Pearls, results, strategy, target audience
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Tagged advertising, auto lending, credit union, Greater Nevada Credit Union, Greg Fine, results
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Embarrassing Car Campaign Substantially Helps Greater Nevada Credit Union Grow Q2 Auto Loans. Ron Willard, vp marketing for Ding client Greater Nevada Credit Union was recently quoted in a news article that GNCU booked nearly $8.5 million in automobile loans … Continue reading →
This evening my daughter flips her tassel as she transforms from high schooler into a fledgling college frosh. My wife and I were discussing the upcoming graduation ceremony and party when, of course, we drifted back to our respective graduations … Continue reading →