And Behold, A Bell…

The thinking that launched Ding Communications is a common entrepreneurial thread: Build the better mousetrap.

That founding philosophy, however, is as relevant today as it was in 1998. Ding serves as the client’s partner, rather than submissive marketing order taker. Everyone at the firm is paid to eternally ask “What if…?” “What if the father is cutting off his kid’s Mohawk with a hedge trimmer…?”

“What if we staged it so it looked liked the car crashed into the wall…?” “What if…?” culminates in the thoughts, plans and schemes that grow our client’s business, gain market share, stomp competition, jump bandwagons, and so on. It’s a beautiful thing when all the synapses fire harmoniously, as both companies enjoy the mutual fruits of success.

Ding’s approach has resonated soundly with business owners, marketing VPs, directors and the managers we are in consort with. With a relationship that is deeper than dollars-exchanged-for-services-rendered the communication is more open, which translates into better marketing and creative, which translates into more robust business for our clients.